🎯Player Acquisition Roadmap
Last updated
Last updated
The Rat Race Combat Player Acquisition Roadmap outlines a clear, phased strategy to attract, engage, and grow a thriving community. By leveraging referral programs, partnerships, and in-game events, we ensure sustainable growth that aligns with the needs of our player base.
Key Strategies
Micro-Influencers Leverage collaborations with gaming streamers and content creators. These influencers can showcase gameplay and help promote the game to their audience, building trust and engagement.
Referral Campaigns Offer attractive rewards for players who invite their friends to join. This incentivizes organic growth and allows existing players to become ambassadors for the game.
Gaming Partnerships Partner with platforms like Twitch, Discord, and HyperPlay to enhance visibility and provide seamless integrations. These partnerships aim to attract both Web2 and Web3 gamers.
Actionable Steps
Phase 1: Testing and Initial User Base Conduct targeted campaigns to onboard 1,000 players for user testing. This phase will refine gameplay mechanics and optimize user feedback.
Phase 2: Influencer Expansion Collaborate with influencers to increase the player base to 10,000. This phase focuses on building a larger community and expanding the game’s visibility.
Phase 3: Scaling via Mobile Campaigns Launch mobile advertisements and sponsor tournaments to reach 100,000 players. This strategy is designed to cement Rat Race Combat as a competitive Web3 game.
KPIs to Track
Cost per Acquisition (CPA): Target of $1.50 per player.
Retention Rate (30-day): A goal of retaining 60% of players within the first 30 days.
Player Engagement: Average of 10 games per player per day.
This strategy is designed to scale Rat Race Combat effectively while maintaining high levels of engagement and leveraging the unique appeal of skill-based Web3 gaming. It focuses on both short-term onboarding and long-term retention, ensuring the game's ecosystem remains balanced and profitable.
